Iainmutch.co.uk
Background
Iain Mutch are an independent motor vehicle brokerage with over 25 specialising in prestige and specialist vehicles and supply most major motor groups in the UK. Their website had been performing well previously however new and bigger brands were entering the market and dominating the paid search results for high traffic keywords.
Linkjuice were appointed to optimise the existing Adwords Pay Per Click campaign and increase rankings in the organic listings so that the client wasn't so dependant on the increasingly expensive paid results.
We changed the focus of the PPC campaign to specific, higher converting keywords and then targeted these keywords in the organic listings by building high quality links, improving the volume of traffic and quality of leads while reducing overall costs.
Results
We have been providing full service SEO and PPC management since August 2007. During that time the site has achieved:
- First page rankings for keywords such as Car Buyers and Sell BMW
- 310% increase in organic traffic
- 60% reduction in Adwords PPC spend
- 15% increase in conversion rates
- 30% increase in lead quality
Testimonial
“Link Juice were recommended to us as a solution to our 'flagging' website traffic. Since appointing Link Juice, we have seen the quality of our website enquiries rise significantly, along with the added bonus of now being in a position to analyse enquiries. We now have an efficient website which Link Juice monitors regularly. If we have any questions with regard to the website or indeed if we wish to change anything, Link Juice are always prompt and efficient. We would gladly recommend Link Juice to anyone who wishes to promote their business both professionally and efficiently.”
Shani Mutch, Owner, Iain Mutch Prestige Car Buyers.
Visit
the Iain Mutch website.
Learn more
To learn more, read about us, visit the services section or view more case studies.
For a no-obligation proposal, call us on 01603 660 389 or send us an email.