What is link building?
Link building involves increasing the number of links from high-quality websites to your website and is the most important aspect of search engine optimisation. Link building is also the most time-consuming and laborious task webmasters face when promoting their websites.
Why is link building important?
Around 90% of Googles algorithm is weighted towards links and Google clearly state:
“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
Source: Google Webmaster Guidelines.
Generaly, good websites link to other good websites and search engines rely on this democratic nature of the web to determine the importance of a web page, treating each incoming link as a vote of confidence. The quality of links is also a factor, and links from websites that are themselves ‘important’ carry more weight.
The more 'important' Google thinks a web page is, the higher it will rank for its keywords.
How can we help?
We specialise in gaining high-quality links for our clients’ websites. We have been building links for startups, small businesses and global brands since 2002. We stick to tried and trusted, Google-friendly best practice, allowing you to reap continuing rewards long after the links are built.
We also understand that link building isn’t just about increasing rankings – it’s about targeted traffic. The links that we build are followed by web surfers and our clients sites typically generate 10-20% of their traffic from the links we build.
What next?
To learn more, take a look at our link building services or read what our clients have to say.
Get in touch
For a no-obligation proposal, call us on 01603 660 389 or use the contact form.
