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Search engines, with a few exceptions, purposely ignore puncuation. This is a vital component in good SEO copywriting because it makes it possible to create search phrases that wouldn’t normally appear in “real” writing.

Quite often, people search for keyword location, even though that’s very unnatural and a phrase unlikely to appear in naturally written copy.

So, there’s a lot of searches for property Norwich, but it’s much more common for us to write “Norwich property.”

Knowing that search engines ignore punctuation, the copywriter can end a sentence with the keywords and then start the next sentence with the location i.e. “blah blah property. Norwich blah blah.”

The search engine will strip the full-stop, leaving the unnatural phrase property Norwich intact.

**UPDATE** LinkedIn use No Follow on outbound links which pass no Link Juice but the link will still send you traffic.

Here’s an easy way to get a free link on a PR7 site. Get yourself over to LinkedIn.com and add your businesses profile and voila! you now have a link on a PR7 site.

Forgetting link popularity for a second, the site is actually a great tool for networking and has many industry leaders listed.

So get over there… and don’t forget to add me to your network if you think we can help each other